Priyank Vashisht

Executive Summary

• 14 years of Advertising, Brand Management, strategizing, Corporate Communications and Public Relations experience.
• Ability to provide clutter breaking communication solutions.
• Proven track record of business development and client retention.
• Sound financial acumen; successfully managed top& bottom line growth in various assignments.
• Handled independent Branch & national responsibility from 2002 onwards

Professional Experience in Communications Industry

Worked as a Principal Consultant & General Manager West head with Collage Consulting and Hansa Events and Activation, RK Swamy BBDO Hansa Group since Feb 2007
My role in this company is to oversee two business divisions of the RK Swamy + Hansa Group.I was responsible for the business for the West region both the divisions.

Worked as a General Manager with Abacus Integrated Communications- A Part of Triton Advertising in the capacity of a General Manager overseeing Indian Operations from September 2005 to January 07.
My mandate was to make the company profitable by securing new business gains. We added 4 new businesses in 6 months. Clients include; Pepe London, M.C.H.I, Eureka Forbes Limited, Upstream Asia- Singapore, Three D Holograms, Sanghi Industries Limited, Metro Shoes etc.

Succeeded in turning the company around in 6 months which was carrying forward losses of Rs. 9 Lakhs when I joined; today its a successful operation doing Rs. 8 lakhs retainer business per month. Client retention has been 95% and Collections 100%.

K.P Sanghvi Group, Consultant – Marketing Communication, September 2003 to August 2005
Worked as an external Consultant - Marketing & Brand Management with the US$ 250 mil. K.P Sanghvi Group, one of the world’s premier manufacturers of diamonds since Sep. 2003. My job responsibilities include;

• Planning of communication strategies for all group companies
• Retail marketing for their brand ACE
• Liaison with their rough suppliers - DTC (Diamond Trading Company).

LINOpinion & IMAG, Lowe, August 1998 till August 2003
In my capacity as a Consulting Partner, I was responsible for heading Mumbai operations, increasing revenue opportunities with existing clients by providing Integrated Marketing Communications which weaved all below the line activities under one roof and overseeing New Business Development for Bangalore, Hyderabad and Chennai. My job profile at LINOpinion consisted of

• Heading Mumbai Branch and also overseeing Southern operations
• Account Planning
• Client Servicing
• Internal communications for clients
• Conceptualization and implementation of integrated communication strategies
• Development and maintenance of the domestic media affiliate network
• Financials and P/L MIS for Mumbai unit

Brief snapshot of some of the accounts handled in my five years at Linopinion,

SBI MF	-	Won the account in 1999
Raymond India Limited	-	Serviced the account
Godrej & Boyce	-	Won the account in 2001
UTI	-	Won a Project to launch UTI 2 in 2002
ICICI Life Insurance	-	Won a 3 month project in 2003
Intergold	-	Serviced the account
Bharat Serum	-	Won the account in 2003
Videocon	-	Serviced the account till 2000

Jagatjit Industries Limited - July1997 to August 1998
JIL is the third largest Liquor Company in India. I was heading the marketing department at JIL in the capacity of Brand Manager. My job profile at JIL was:

• Channel Management
• Brand Audits
• Product development
• Liaison with sales promotion, advertising and Public Relations agencies
• New product launches
• Conceptualization and implementation of innovative marketing and sales agencies

During my tenure, I successfully launched a new brand of whisky, Aristocrat Supreme Select in Maharashtra and secured 11% market share in the first quarter itself.

Sista’s Saatchi & Saatchi – March 1993 to June 1997 Senior Account Executive Category & Client handled: Consumer Electronics, Audio segment, Sony India Pvt. Limited
Brands Handled: Sony FH G80, FH G70 & the Discman
Contribution to the account: Was a part of the team that did segment monitoring and research. Result of which the agency suggested 70% spends in print media, large part to be spent in tactical advertising. The strategy paid off & within six months of its launch, Sony products had more than 36% market share in the Mini Component Segment.

Educational Qualifications

• P.G.D.M with specialization in Marketing, The Chetna Institute of Management Studies, 1994
• B.Sc. ( Botany), Wilson College, University of Bombay, 1993