Priyank Vashisht

Marcom professional with over 15 years of experience in conceptualizing and implementing marketing and communication strategies for blue chip clients across categories.

Specialties
Vertical expertise in Retail, Consumer Durables and infrastructure categories. Complete 'end to end' accountability in implementing diverse marketing and communication programs encompassing ATL, BTL and CRM.

Experience
President & Director
K&V Media Pvt Ltd.
2009 – Present  

General Manager
Hansa Events & Activation
August 2008 – June 2009
Providing below the line communication solutions to clients encompassing events, brand activation, trade programs, entertainment marketing.

Principal Consultant
Collage Consulting, R.K. Swamy BBDO
February 2007 – July 2008
Providing brand consultancy to clients across India, vertical speciality- Branded diamond jewellery, CE, Retail and High Fashion

General Manager
Abacus PR, Triton Communications
April 2005 – January 2007
Overseeing the two offices of the agency. Providing integrated communication consultancy to clients in CE, Fin and Core sectors.

Consulting Partner
LINOpinion, Lintas
October 1998 – August 2003
Joined as a Consultant in 1998, took a sabatical for a year in 2000 to work on a web V 1.0 initiative, joined back in 2001 and worked as a Consulting Partner till 2003. Domain Knowledge in CE, Core Sector, Finance - Pre to post IPO and instruments, Retail

Marketing Manager
Jagatjit Industries Limited
1997 – 1998
Was responsible for sale and marketing of the Whiskey brands promoted by JIL in Maharashtra, Goa, Daman and Diu.

Account excutive-Sr. Account Executive
Sista Saatchi & Saatchi
November 1993 – 1997
Started my career in this company, Sista tooled me with the basics, operations and servicing skills needed to be a good communications professional.