Kruti Shah

Marketing Communications Consultant

Kruti is a young and upcoming freelance marketing communications professional with diverse experience for her years. In the past seven years, her work has encompassed market research, product launches, brand management, project management, marketing communication, and business development. Kruti has worked as a marketing coordinator for Fibre-Craft Materials Corporation, USA and as a business development manager for Pidilite Industries. She has also worked and consulted with Zydus Cadila Healthcare, Educational Initiatives, Publicis Worldwide, and the American Red Cross of Greater Chicago.

Currently, Kruti serves as the founder of the marketing and communications consultancy outfit Thinking Ink. She is also a visiting faculty of marketing and communications at the Mudra Institute of Communications Ahmedabad, Institute of Management – Nirma University, Ahmedabad Management Association, Symbiosis Institute of Media & Communication, and Jagran Institute of Communications Management. Her areas of professional interest lie in enhancing the quality of advertising for small & medium enterprises, exploring Internet marketing, and devising new teaching materials & methodologies in marketing communications. She is the co-author of a book entitled Advertising & Promotions: An IMC Approach published by Tata McGraw-Hill Education Limited in 2008.

Kruti is an MS in Marketing Communications from Stuart Graduate School of Business, IIT, Chicago and a gold medalist MBA from Institute of Management – Nirma University. She has co-edited the book Inspirational Gems to Empower your Life, which has successfully run over five editions winning wide acclaim. Kruti devotes her leisure time to trekking and travelling, and expresses her creativity in Bharatnatyam and Kuchipudi dances.