| Graham Hughes |
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Graham Hughes is a Principal Lecturer and module Leader in Marketing Communications, Advertising Strategy and Media Planning, Media Strategy and Planning and Integration and Applications in Marketing Communications modules at undergraduate and postgraduate levels.
He joined Leeds Business School in 1992, after a successful career in sales and marketing working for companies including the Rubery Owen, Weir Group, Leyland Trucks and MCB University Press. |
He has taught on a full range of marketing programmes in the UK, Malaysia, China and southern Africa.
Mr. Hughes holds a postgraduate qualification in Marketing from the University of Lancaster and also is a member of professional bodies, committees and networks which includes being the member of Chartered Institute of Marketing (CIM). He is also the Deputy Senior Examiner in Marketing Communications for CIM. Currently he is involved in a research on Media and Branding developments. His Publications include the following:
- Hughes, G. and Fill, C. (2008) Marketing Communications, Butterworth Heinemann, Oxford
- Chapter in Tench, R. and Yeomans, L. (2009) Exploring Public Relations, 2nd Edition, Pearson Education, Harlow
- Hughes, G. and Fill, C. (2007) Redefining the nature and format of the marketing communications mix, The Marketing Review, 40(1) Spring, pp45-57
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